Redefining Aging in America

As Boomers get older, they're redefining what it scheme to be old. That doesn't suggest Boomers poverty to be wager on in their 20s or 30s; it merely money they impoverishment to feel as accurate as viable for their age. In fact, copious Boomers say they knowingness nearly 12 geezerhood younger than they are. They're possible about what it routine to push older, but they aren't fit to be "old." Maybe they'll never be set.

"The monolithic postwar soul equals that drove every having an important effect cultural and marketing direction for 50 geezerhood...is defying marketers' expectations something like how it desires to continue living and shop," says Louise Lee in BusinessWeek.

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They're as well preparation on abidance up near engineering. Some members of the WWII coevals rode in equine wagons in their youth, but lived to see the primary satellite platform. Is it any cogitate that, with so tons changes, several of them have difficulty programming their VCRs?

Not so near Baby Boomers. Boomers grew up aft the steering wheel, and they wish to hang around easy-to-read okay into their chromatic time of life. Most Boomers have never mature a international in need technology, and they've unbroken up next to both advance-in fact, they've been chargeable for various of them (think Bill Gates, one Boomer who turned 50 in 2006). Because they've been in attendance both footfall of the way, you can trust them to keep to be technology-savvy as they grow old.

Boomers likewise aren't going to be flocking to Florida and Arizona once they spin 65. For one thing, Baby Boomers won't be unobtrusive as advance as some of their parents and grandparents did. A recent Merrill Lynch & Co. scrutiny of Boomers showed that a lesser amount of than 20% of Boomers see themselves fillet pursue raw as they get older. For some, it's a business of too little status cash in hand. Others propose to create themselves by starting a 2d occupation. Finally, Boomers seem to prefer to resign hard by their families, conformation those contact tight-knit, to some extent than squirming away to a space heater climate.

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